2017 Dream Car Roadshow Agency Brief (Requirement for Proposal)
1. Event Date：The event will go through from 1st week in April 2017, until last week in Nov, 2017. ( The specific Event date should be base on the each of Art Exhibition time).
2. Event Propose
Stabilization and enlarged the dream car cognition and public communication
Support each city dealer to increase the Dream car reputation
Combine the art or culture experience with dream car
Provide not only the dream car display, but also the test ride experience and fleet city tour
3. Cover city
Q1~Q2: Nanjing, Shanghai, Hangzhou, Wenzhou, and Ningbo,
Q3~Q4: Hefei, Changzhou, Yiwu, Wuxi, and Suzhou
4. Project Capacity
4 days in each event, totally 10 events, 40 days
Test drive and ride: 200 Peoples/day
Attendees: 400 peoples/day
Total cover: 16,000 target attendees
5. 1st Proposal Delivery
The clearly story for the event
i. Combine the each event with city history or art and culture experience, the event story should not only in the event but also with the media communication from the very beginning.
ii. United the dream with art & Culture in the event story
w United with Exhibition
i. Select the specific art exhibition in each city, and assured the exhibition could be cooperate with Dream car Event.
Event Design
i. Proposed the event design base on your creative idea and event story
ii. Proposed the special experience base on the event story
Timeline
i. Propose the event date and city arrangement (please consider the weather factor) .
ii. Propose the event timeline in 2 routes( 1st half year & second half)

任務(wù)要求：
i. 請?jiān)敿?xì)閱讀以上內(nèi)容,，并結(jié)合本小組的理解,，寫出本項(xiàng)目的具體需求
ii. 請以PPT形式撰寫，并提交
提交時(shí)間：2019年3月15日 18:00前
提交方式：電子郵件發(fā)送至：[email protected] 并CC給[email protected]